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[TBB #49] The secret to effective copywriting for therapists

Updated: Mar 7, 2023

Missed the previous issue? Read it here.
Copywriting for therapists

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Copywriting for therapists

"For sale: baby shoes, never worn."

Attributed to Ernest Hemingway, this six-word ad was allegedly written for a bet. Hemingway ended up $10 richer.

His short sentence style became his signature as a fiction writer. Hemingway proved to the literary world that emotion can be conveyed through a copywriter's minimalism.

Unlike fiction writing, copywriting has one goal–convincing the reader to take action.

For therapists who've been writing in an academic style throughout their careers, this type of writing can be difficult to adopt. But if you want to write effectively for your website, blog, social media, or advertising, you must develop basic copywriting skills.

To help you, I've put together a beginner's copywriting guide for therapists.

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Mental Health layoffs continue

Digital mental health company Mindstrong is laying off 128 employees, among them 46 therapists and two nurse practitioners.

Despite raising $100 million in funding during the pandemic, Mindstrong will be closing its headquarters in California.



3 Ways to support providers

78 percent of psychiatrists and 90 percent of clinicians working at college counseling centers report experiencing burnout.

The pandemic has negatively affected healthcare providers. Rates of depression and anxiety among behavioral health providers and physicians have significantly increased and are resulting in a severe shortage of skilled clinicians.

To expand the pipeline for new clinicians, this article discusses 3 ways we can support and recruit behavioral health providers.


Jamie Reed Blows the Whistle

Jamie Reed was a case manager at The Washington University Transgender Center at St. Louis Children's Hospital.

A queer woman, she took the job because she believed that she was saving trans kids. Feeling that she could no longer participate in what was happening there, she left the clinic last year.

Today she's speaking out.


6 healthcare trends in 2023

AdvancedAD put together a list of six healthcare trends that affect medical practices based on anonymous user data from more than 40,000 practitioners.

Among the trends, Mental Health is becoming an integral part of the whole healthcare experience. Physicians are aiming to deliver a holistic patient experience and will be building more integrative practices.

Another trend that improves the decision-making process and financial performance is automation.


The Takeaway

This issue was dedicated to clarity in communication.

When writing for your audience, having a clear idea of what your reader expects from you, will help you communicate effectively.

Whether you're telling a story about your professional experience or describing your service, you need to consider how easy it is to understand you and your intentions.

If you feel like I haven't explored a topic you're interested in so far, let me know if there're topics that you'd like me to cover. If you'd like to share your thoughts, just reply to this email. I always respond.

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