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[TBB #52] Retaining Your Clients

Missed the previous issue? Read it here.
retaining therapy clients

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Measuring Care

When the last session with my first private practice client came to an end, I was sure we'd continue working together for a while. I gave it all. I helped him achieve his goal of launching his practice. I felt unstoppable and I rode this high for about a minute. Until I asked him for his feedback.

Turns out, he was happy with the results, but my sessions were too long for him. Assuming "the longer the better", I wanted to inundate my client with value. The problem was, I forgot to ask him about it.

Getting honest feedback before our last session would've helped me retain him as a client and generate more referrals from him. With therapy, studies have shown that getting honest feedback can help you reduce dropout rates by up to 20%.

This week on my blog, Denis Hart talks about the benefits of measurement-based care.

Worker Mental Health Hub

A recent Workplace Mental Health report found that 65% of U.S. employees identified their job as the No. 1 stressor in their lives.

To improve the mental health of Michigan workers, the Michigan Department of Labor and Economic Opportunity launched an online hub with materials on workplace stress, mental health, and suicide prevention.

I wrote about the cost of depression for employers in last week's issue. It's no surprise that building a resilient workplace is among the main missions of this initiative.

Think globally, act locally

Mayor Eric Adams of New York City is tackling the mental health crisis on a local level with an ambitious mental health plan.

To address the open drug use many people see every day in the city, the mayor wants the city's overdose deaths to decrease by 15%.

In addition, he wants to increase the use of mental health facilities for severely ill people, despite the pushback from NY's mental health advocates. Read More Here

Long Covid impacts

SAMHSA recently released an overview of the impacts of Long Covid on Behavioral Health.

The report gives an overview of behavioral health disorders associated with Long COVID, neuropsychiatric causes of behavioral health disorders, and future research needs. Read it here

It's about sexting

A study published by Cyberpsychology, Behavior, and Social Networking is showing the association between sexting and several mental health problems. In fear of stating the obvious, I'll remind you that sexting is sending sexually explicit pictures to someone via SMS.

Studies found that people sending these messages have reported higher levels of depression, anxiety, and sleep problems. Read more

The Takeaway

This issue was dedicated to the topic of client retention. Attracting new clients requires investments of your energy and finances so most of our marketing resources are allocated toward this goal.

But retaining clients requires a strategy as well. For that, we not only need to delight our clients with high-quality service but consistently seek out feedback. If you feel like I haven't explored a topic you're interested in so far, let me know if there're topics that you'd like me to cover.

If you'd like to share your thoughts, just reply to this email. I always respond.

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