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[TBB #54] The path to building a private pay caseload

Missed the previous issue? Read it here.
the path to building a private pay caseload

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Private Pay Therapy Clients

"Marketing is the generous act of helping someone solve a problem. Their problem. Marketing helps others become who they seek to become.” Seth Godin

If you're a frequent Instagram user, you probably know of Dr. Becky, the founder of the Good Inside platform.

In case you haven't heard of her, she's a clinical psychologist who helps parents become better at parenting. Her marketing is focused on one goal: solving parents' problems.

If I had to guess, Dr. Kennedy doesn't offer individual therapy anymore, but her speaking fees range between 30-50K per event.

Whether her career path is relevant to your practice is not what matters here. It's the role marketing plays in our ability to set our fees and attract the clients who can pay them that's important.

My article about the 9 marketing strategies for attracting private pay clients explains how you can reach the clients who'll pay your fees.

A new mentorship program for therapists

Simple Practice has announced that it's launching a new mentorship program for therapists in CA. The program aims to create a community of peers in the field and is especially geared toward practitioners of color.

Many have expressed a barrier to connecting with a mentor in the survey conducted by Simple Practice.

Of Boys and Men

Boys and men are at a four times greater risk of suicide.

That's the theme of the article written by Richard Reeves, the author of "Of Boys and Men" book.

In the article, he highlights shocking data about the rising rates of suicide among young men and the lack of media attention to this societal problem. Read More Here

About in-house counseling

About 30% of US employees are currently offering or planning to offer on-site mental health counseling.

The survey conducted by the Business Group on Health and Fidelity Workplace Consulting found that 54% of large employers offered on-site or virtual counseling.

The founder of a company that offers a team of remote therapists to corporations believes that such services can be beneficial during performance reviews and other sensitive instances. Read it here

The sneaky vitamin D

Despite the great rep. that vitamin D has been getting, it seems that it's not effective in preventing mental health illness after all. Read about the study

The Takeaway

This issue was dedicated to the topic of building a private pay caseload.

Therapists who're transitioning to or starting a private pay practice may be surprised by their trouble attracting clients.

Despite the high demand, unless you invest some effort in marketing, you may find yourself with a very loose schedule.

Starting as soon as possible with help you reach your clients faster.

If you feel like I haven't explored a topic you're interested in so far, let me know if there're topics that you'd like me to cover.

If you'd like to share your thoughts, just reply to this email. I always respond.

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