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[TBB #55] How to podcast like a therapist

Updated: Jun 8, 2023

Missed the previous issue? Read it here.

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Podcasting for Therapists

Melvin Varghese host of selling the couch podcast
Melvin Varghese Ph.D.

Melvin Varghese's podcast Selling the Couch is one of the most listened-to podcasts in the private practice space with over 1.5 million downloads and listeners in over 125 countries. Suffice it to say, Melvin is an expert when it comes to starting and growing your podcast.

And now, he's teaching therapists how to do it as well. I'm very thankful to Melvin for generously agreeing to share his experience with podcasting.

Here's an excerpt from the interview. Read the full interview here.

Why do you think it's important for therapists to create a podcast of their own?

So the very first thing is, I had somebody once mention, "Mel, you realize, in this day and age of the internet and social media, and the way things are going, we as business owners are essentially media companies."

Now I'm a psychologist, so the first time I heard that I was like, "No, I am not. I'm not a social media company, I'm not doing that."

But the more I began to think about it I saw so much wisdom in what was said. This world of the internet and social media affords us the ability to reach a larger audience while doing work and creating content from home or a home office or an office, anywhere.

The second reason is, I feel that podcasting is the ultimate Swiss army knife for growing a business and growing personally.

So, what I mean by that is, one, you can use podcast interviews to expand your professional network. You can also do solo episodes to build trust and authority and share the products and services that you offer.

I picked the medium of podcasting because I felt that for me as a therapist, it catered to all my strengths the ability to have conversations with people the ability to talk deeply about a topic, and all of those things.

The Therapy Show

Appearing on a podcast has immense value for your brand as well.

Last week, I chatted with Lisa Mustard from The Therapy Show about attracting private pay clients.

Lisa and I dove deep into website building and email marketing for therapists, and what it means to have a marketing-focused website.

Banning Conversion Therapy in Alaska

In recent years, Alaska’s adolescent suicide rate has been around three times higher than the national average.

In fact, according to the state's health department, suicide has been the leading cause of death for teens 15 and higher.

Alaska's area director for the American Foundation for Suicide Prevention states that one in eight children who identify as LGBTQ+ have attempted suicide within the past year.

The bill to ban conversion therapy in Alaska is aiming to reduce this shocking statistic.

From the mouth of teens

NBC's Savannah Sellers wrote an article in Teen Vogue about the anxiety inducing experience of modern teenagehood.

As she walks us through her own mental health difficulties as a teen girl, she explains how much harder the teenage experience is for kids right now.

The article points to Social media for making body image top of mind and promoting unrealistic beauty standards.

Mr. TikTok goes to Washington

Surprisingly, despite the national security threats, the most blaring topic during the TikTok hearings has been the platform's impact on children's mental health.

Specifically, the algorithm's recommendations of videos inducing emotional distress. These videos included content promoting suicide, self-harm, and eating disorders.

Marketing Motivation

Here's Seth Godin, one of the best marketers in the world, telling us about conquering the fear of failure.

The Takeaway

This issue was dedicated to the topic of podcasting.

In 2024 the growth in podcast listeners is expected to be at 504.9 million. Capturing a part of this audience will help you grow your brand and make a positive difference on a larger scale.

So if you've been toying with the idea of starting your own podcast, it's a good time to make it happen!

If you'd like to share your thoughts, just reply to this email. I always respond.

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