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[TBB #50] The financial side of your brand

Updated: Mar 7, 2023

Missed the previous issue? Read it here.
Therapy Brand financial success

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Therapy brand and Money Skills

A poor boy from Idaho turned millionaire, Jim Rohn, was the motivational speaker who famously said:

"You are the average of the five people you spend the most time with."

In other words, be intentional.

The same principle can be applied to your brand as a therapist. Your brand is comprised of elements like values, personality, and messaging.

While projecting authenticity, these elements should not develop organically. Being intentional about values and messaging is how you build a strong brand. In turn, a strong brand becomes an asset for your private practice. An asset that can affect your financial well-being.

My conversation with Linzy Bonham from the Money Skills for Therapists podcast breaks down the financial side of your brand. Listen to the full episode here.





Audience X

Speaking of messaging and intentionality, the Gen X audience has been slightly neglected by healthcare marketers.

This relatively small population in size has a strong purchasing influence. Currently being the "sandwich" generation, Gen Xers often make purchasing decisions for their aging parents and still young children.

The purchasing behavior of the Gen X generation differs from that of millennials in delaying instant gratification by shopping around and comparing. If you're trying to attract this population, this article is for you. Read the full story


New CDC Report everyone is talking about

CDC just published a new survey that includes data summary and trends on Youth Risk Behavior.

The report covers topics like sexuality, violence, substance abuse, and suicidality. The staggering revelation lies in the big gaps between males and females as well as specific trends upward in the past few years. Read It Here


What's missing

Curiously, missing from the report was any data related to social media use. Perhaps it is not considered a risk yet, but researchers have been investigating its impacts on teens and youth.

"In participants who self-reported as female, increased social-media use (meaning an increase in a participant’s use compared with their own average across the data-collection period) at 11, 12 or 13 years old predicted decreased life satisfaction (compared with their average) a year later. The same pattern occurred in participants who self-reported as male when they were 14 or 15 years old. These age ranges align with when young people go through puberty; on average, girls enter puberty earlier than boys."

Additionally, NPR just published an article about specific ways the use of social media affects teenage brains. Read it here


Letting intrusive thoughts win

TikTok is a social media platform that hosts a great amount of mental health content, 84% of which is misleading, according to a recent study. Some mental health issues become trends on TikTok and become potentially harmful to the users.

The "Letting intrusive thoughts win" trend consists of users uploading videos which they take action on an impulse (shattering ice over an open car window or pressing the alarm button in a hotel elevator. Read the full story


If you feel like I haven't explored a topic you're interested in so far, let me know if there're topics that you'd like me to cover. If you'd like to share your thoughts, just reply to this email. I always respond.

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