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[TBB #48] Value-based marketing

Updated: Mar 7, 2023

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value based marketing

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Value-based marketing


The benefits and drawbacks of value-based healthcare have been a much debated topic in recent industry news.


Will it be an unsustainable burden for providers? Will the expectations put on them be too high?


Despite the debate, in private practice, therapists have already been shifting to value-based care, client-centric model. Focus on positive outcomes is an important part of therapy.


That's why attracting clients who're a good fit for your practice is so essential. A good match between a therapist and a client can increase the possibility of positive outcomes.


To attract clients who're a good fit, you can create a value proposition statement – a cornerstone for your main marketing message.

To help you with that, I created a simple guide, read it here.



Insurance covered Virtual Reality

AgeWell a company that covers Medicaid and Medicare patients is planning to start covering Virtual Reality based mental health therapy.

The VR therapy will mainly focus on the senior population's issues such as isolation, communication with families, and neurocognitive disorders.

So far it's unclear if the technology is appropriate for wide use.


MAID and Mental Health

Mental health advocates are wary of Canada's preparation to open up Medical Assistance in Dying (MAID) based on psychiatric conditions.


The Afghan Veteran and mental health clinic owner, Chris Dupee, strongly opposes to this new change.


“With mental health, has its ebbs and flows. You have good days, you have bad days,” he said, adding that many people turn to destructive behaviour and substance abuse. But "just having the confidence that it too shall pass, is generally enough to get you out.”


Un-Googley Behavior

Google's head of mental health and wellbeing, was one of the 12,000 employees who were laid off on January 20.


Many have been with the company for years and were shocked by the sudden loss of their jobs. Similarly, others, who have been with the company less time, still experience the sense of loss and mourning.


Those who lost their jobs dedicated a big part of their lives to the company and have been shocked by the sudden change in their lives.


California's Behavioral Health grants

To address the severe opioid crisis, California's Department of Health announced that it will grant $18 million to assist students, 18 years and older, with gaining hands-on experience in behavioral health careers through the Mentored Internship Program.

These awards aim to recruit the next generation of behavioral health professionals and combat the opioid crisis.


The Takeaway

This issue was dedicated to value-based marketing.

Marketing your practice is not only about generating leads to your practice, but also offering value to your potential clients by highlighting their experience.

Here're some of your takeaways from this issue:

  • Good provider-client relationships form quicker when there's natural compatibility.

  • Offering relevant value in your marketing can help people see potential positive outcomes.

  • Offering value is often about meeting people where they are.

If you feel like I haven't explored a topic you're interested in so far, let me know if there're topics that you'd like me to cover.

If you'd like to share your thoughts, just reply to this email. I always respond.

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