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What you didn't learn in Grad School
In the late 2000s, after several failed attempts at building a freelance design business, I decided to get a business degree.
I understood that if I ever wanted to succeed, I needed to gain business skills, something I wasn't taught in college.
Similarly, therapists get virtually no formal business education throughout their learning years. Yet roughly half of graduating therapists end up in private practice.
If you ever found yourself in a similar situation, keep reading. I've put together a guide to the best business and marketing training, especially for you.
No matter where you are in your journey, this guide will help you start, grow, and scale your private practice.
Healthcare Vending Machines
The NYC Department of Health and Mental Hygiene came out with the first vending machine designed to reduce deaths from overdose.
The machine will be dispensing health and wellness supplies, such as naloxone (Narcan®), hygiene kits, and safer sex kits at no cost, except for the user's zip code input.
Kids and Firearms
According to Medicaid statistics examined by the University of Chicago researchers, 63% of kids injured by firearms didn't receive timely mental health help.
According to the journal Pediatrics, 11,000 children were injured by firearms in 2020.
Connecting the dots >> This is an opportunity for children therapists to address this problem in the states that are most affected.
Turns out that Winter is not the only down season for mental health. According to this ABC News segment, summer can cause anxiety and depression just as much.
Among those affected, are people with allergies, pre-existing depression, and people who burn easily in the sun.
Increasing your Rates
In the last TBB issue, I shared the recent report from Heard about the financial state of private practice.
Many private practice therapists reported feeling worried about the economy. 64% of private pay therapists are planning to increase their rates in 2023.
Connecting the dots >> If you're planning to increase your rates, defining your therapy brand can help you attract clients who fit your practice best.
This issue was dedicated to the topic of business training for therapists.
Business training that can help you grow and expand your practice is as important as professional training. You may feel differently, but a therapy practice is a business.
It needs to be run efficiently if you want it to help you sustain your lifestyle and pay the bills.
If you'd like to share your thoughts or questions, just reply to this email. I always respond.