Missed the previous issue? Read it here.
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Start with you
80% of therapists who get on a discovery call with me have one thing in common. They don't know where to start when it comes to marketing their private practice.
Having downloaded countless guides, worksheets, and questionnaires, they often feel overwhelmed and confused.
And honestly, that's how I felt when I just started REdD Strategy; drowning in tactical advice but not seeing a path forward.
What I did then is what I recommend to all my clients - start with you. Focus on building your therapy brand to clarify your marketing strategy.
Therapy brand building was the topic of my conversation with Joshua Brummel, the Co-Founder of Therapy Flow.
In our conversation Joshua and I discuss the value of brand building for therapists and its step-by-step process. You can watch it here.
Selling and Buying
The Iranian-born psychologist, Doreen Granpeesheh, is one of America’s richest self-made women, worth an estimated $350 million.
5 years ago she sold her chain of autism treatment centers to a private equity firm Blackstone and now she's ready to buy it back.
A recent Forbes article is an account of her life, professional journey, and entrepreneurship.
The crippling problem in psychiatric hospitals
U.S. mental health facilities have beyond-capacity utilization rates, collectively at a 145%.
Regulations, facility closures, lack of qualified staff, and the Covid-19 pandemic are all contributors to the buckling pressures experienced by psychiatric hospitals.
Wildfires and mental health
A study published this year by JAMA revealed that the more people are exposed to ozone, the higher their risk of developing depression.
Breathing in wildfire smoke means inhaling a harmful gas (NO2) that can also react with other compounds in the air to produce secondary pollutants, such as ozone.
This Washington Post article explores in detail how wildfires may affect our mental health.
The Takeaway
This issue was dedicated to the topic of building a brand for your private practice.
Often being treated as an afterthought in the small business space, a brand is the foundational element of any marketing strategy. Focusing on understanding how you'd like to be perceived by the outside world will give you clarity of action.
If you'd like to share your thoughts or questions about this, just reply to this email. I always respond.