top of page

[TBB #60] Marketing without Social Media


marketing without social media

Missed the previous issue? Read it here.


Having trouble saving for unexpected expenses? Novo Bank makes it easy with its reserves function. Built for small business owners, a Novo bank account comes with no monthly fees and no minimum balance. Get a $40 bonus when you find your account with this link.

******

The LinkedIn OS course helps you unlock the potential of LinkedIn and accelerate the growth of your personal brand.

Access the course here and get 20% recession discount.

To be or not to be... on Social Media


Today, it's hard to imagine a marketing strategy without social media in it. In fact, I'm running a FaceBook ad as I write this email.


Despite that, I recently made a decision to stop using Instagram and Facebook for organic marketing and moved all of my activity to LinkedIn. I explain why I did it here.


If you're worried that you're missing out on attracting clients by not being active on Social Media, don't be. You can create a marketing strategy for your practice without social media.


Here's how:

  • Define your therapy brand and your niche.

  • Leverage your professional relationships for networking and referrals.

  • Create a website with a blog and an opt-in to collect emails.

  • Optimize your PT profile for your "ideal client".

  • List your practice on Google, Bing, and other online directories.

  • Develop an email marketing strategy.

But if you're still interested in a Social Media presence, use this article as a general guide.

That said...


I'm in the process of listening to a fascinating book by Jaron Lanier, an American computer scientist turned philosopher about the dangers of Social Media.


ten arguments for deleting your social media accounts


For objectivity's sake, you can add this book as a resource to your decision-making process about Social Media marketing.



Black Therapists address burnout

This graph is courtesy of the National Council for Mental Wellbeing.


black therapist burnout

As concerning as those numbers are, the burnout issue for Black Therapists is even higher. With representation of only 4% within US, these providers are filling the gaps in the system.


This article shares the stories of three Black mental health clinicians.



4 Behavioral Health Trends

The Behavioral Health Business publication summarized the 4 leading trends that are shaping behavioral healthcare.


An important trend continues to be the integration of behavioral health into a holistic healthcare system, a.k.a Value-Based Care.


The article explains the main obstacles to this trend's development, such as the lack of industry standards to measure value.



The Takeaway

This issue was dedicated to the topic of Social Media marketing.


With the obvious benefits of reaching a wide audience of people, Social Media channels can deliver a boost to your private practice. Ignoring this fact wouldn't be practical.


But investing in other marketing channels can be equally helpful to grow your private practice. I hope that this email can guide you in that.


If you'd like to share your thoughts about Social Media marketing, just reply to this email. I always respond.


17 views0 comments

Recent Posts

See All

Comments


bottom of page