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[TBB #64] Your SEO guide for booking clients online

SEO guide

Missed the previous issue? Read it here.

Thank you to TBB Sponsors and Partners:

Having trouble saving for unexpected expenses? Novo Bank makes it easy with its reserves function. Built for small business owners, a Novo bank account comes with no monthly fees and no minimum balance.

No More SEO Scaries

"How did you find me?"

I ask this question on every Discovery call I have with my own potential clients. 7 times out of 10 I hear:


When I was starting out, most of my clients came to me by word-of-mouth because I hustled. I did free workshops and presentations and also a lot of outreach.

All the while I was working on my SEO (search engine optimization).

For therapists, SEO can be particularly intimidating. It's technical and requires a bit of work that you're not trained for.

And while there are great SEO agencies to help you with it, I thought that we could start with some DIY work.

So I wrote an SEO guide to help you boost your online visibility right now. Here's what's in it:

  • Why SEO is important for therapists?

  • Understanding the basics of SEO

  • Keywords for therapists

  • Your website optimization

  • Local SEO

  • And more...

Ready to dive in? Click to read the full guide.

300M for schools' mental health

New legislation, the Mental Health Services for Students Act, is being proposed by a group of senators to help schools team up with local mental health providers.

The 300M in funding will help schools and community organizations partner with mental health providers to combat the national youth mental health crisis.

Horticultural Therapy

In a recent Scientific American article, Deborah Franklin wrote about how patients who recover from surgeries do so faster if their beds are placed by windows overlooking leafy greens.

Horticultural therapy (healing gardens, gardening activity, etc.) is becoming a part of the physical and mental health healing process in hospitals. Horticultural therapy is suggested to help with mood management and mental illness.

Burnout in Primary Care

Primary physicians are experiencing a higher rate of burnout and suicidal thoughts than other medical professionals.

Unfortunately, a long-standing stigma and the culture of resilience are preventing primary care doctors from prioritizing their own mental health.

Fixing the "burnout" problem requires cultural change.


A new documentary by a Canadian filmmaker sheds light on the treatment mentally ill people receive from society.

This is a heart-wrenching preview with interviews from families and friends of mentally ill people who haven't received the help they needed in time.

The Takeaway

This issue was dedicated to the topic of SEO.

Few marketing tactics can deliver consistent results like SEO can. Creating and publishing information that people want to find is key to your online visibility.

You won't see immediate results, but just like with any good investment, investment in SEO will deliver compounding returns.

If you'd like to share your thoughts or questions, just reply to this email. I always respond.

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