Missed the previous issue? Read it here.
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Who you know matters
Jimmy Fallon may be one of the most likable people on TV, but his adorableness alone did not get him to host The Late Night Show.
His success came from the ability to genuinely connect with people. People who could influence his career.
Jimmy understood early on that networking is building relationships and relationships got him recommended for jobs.
In our world, relationships generate referrals.
For therapists, good referrals can be a major part of private practice growth. That's why knowing how to cultivate referral relationships is a skill worth mastering.
To help you, I wrote an article about 7 different ways to get therapy clients through referrals.
$700
If your ideal clients are Wall Street elites, you'll find yourself in a position being able to charge $700 for a 45 min. session.
Dr. Sam Glazer has launched an outpatient program that focuses on executives with substance use disorders. The fear of being exposed for their addictions drives them to this specialized treatment.
Threads
The new Twitter rival Threads, is quickly evolving into a platform medical marketers are on board with.
As Twitter's traffic drops, Threads offers a possible alternative. The value of this platform is yet to be determined, but some Pharma and medical companies have started to get comfortable with it.
Celebrity Therapists
Esther Perel has become a cultural icon. She's a therapist and a celebrity who helps people mend relationships.
Starting with her book Mating in Captivity, she became a TED speaker and later developed a new kind of therapy media brand.
Unlike Tik Tok therapy influencers, she's not relying on sensationalism and quick advice but she's part of a new celebrity therapist trend.
The Takeaway
This issue was dedicated to the topic of referrals.
As a therapist, you can thrive on good referral relationships. The key word is "relationship". To build a solid one, you need to offer support just as much as you're asking for it.
If you'd like to share your thoughts or questions about this, just reply to this email. I always respond.