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[TBB #70] Making the Most of Local Events

local event marketing

Missed the previous issue? Read it here.

Thank you to TBB Sponsors and Partners:

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Your gateway to connection

If you're actively shying away from getting a vendor's table at your local town fair, I'm right there with you.

But I've come to realize that despite my dislike of tradeshows and local events, vendor tables can be highly effective for marketing your private practice. They provide you with an opportunity to connect with people in your community and bring awareness to your services.

So if you're on the fence about having a table at a local event this summer and fall, I'd like you to consider it and make the most of this opportunity.

Having said that, most people are using these tables inefficiently. Printing out detailed brochures and investing in expensive giveaways won't mean you'll get clients in the door.

So today I'd like to share with you how I'd set up my vendor's table:

  • Set up the table in an attractive way to entice visitors.

  • Have a signup sheet or a tablet to collect people's emails for a digital handout (something they'd be interested to get).

  • Have a plastic sign holder with a QR code that leads to your website or landing page.

  • Have a stack of business cards on hand to give away. (printing a QR code on them is helpful too).

  • Consider doing a raffle to give away something valuable like a book or maybe a free session.

  • Ask questions of people who stop by to learn more about their attitudes and feelings about therapy; use it for market research.

The mistake that we often make is treating events like these as a stand-alone promotion. In fact, events are a part of your overall marketing strategy.

The goal is to continue the conversation with your table visitors after the event.

If you find it helpful and like this idea, share it with your network by forwarding this email.

Loneliness in boys and men

15% of young men are now saying that they don't have a close friend. For the sake of comparison, in 1990 it was only 3%.

Surgeon General Dr. Vivek Murthy discusses the epidemic of loneliness in men and boys with Richard Reeves on his House Calls podcast. You can listen to the podcast here.

Environmental Benefits of Virtual Care

Virtual Care has not only increased patient satisfaction but also improved the healthcare industry's carbon footprint.

According to the study done by Blue Shield of California and Anthesis Group, hybrid and virtual care cuts water consumption by 35% and carbon emissions by 25%.

The published whitepaper Advancing climate action with virtual health care outlines other opportunities for positive environmental impact.

A parent's view on Autism

In her recent article, Jill Escher, the mother of two children disabled by autism, explains in a meticulous way the realities of the sudden rise of autism.

In her powerful essay, Ms. Escher takes us on an everyday journey of a parent living with this diagnosis in her children.

The Takeaway

This issue was dedicated to the topic of promotion at local events.

For therapists, local marketing can be very rewarding. It allows you to reach your immediate community, offer help, and create awareness about your practice.

If you'd like to share your thoughts or questions about this, just reply to this email. I always respond.

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