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[TBB #73] Marketing and Mental Health


marketing mental health


Did you miss the previous issue? Read it here.


Thank you to TBB Sponsors and Partners:


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Simple Practice is an all-in-one practice management software for running a simpler business and delivering a great client experience.


The place to be


Scheduled for September 25th-27th, the annual Mental Health Marketing Conference is just one month away.


And although I'll be flying to Nashville to speak, you can attend online and hear the presenters remotely.


Last year, I had the honor of speaking about creating a marketing message to people with trauma. Today, with the devastating fires affecting the mental health of people in Hawaii and other places, my talk is more relevant than ever.


if you'd like to hear it, you can click below for free access to see the recording of my presentation.



A new partnership: Brighter Vision & Mentaya

One of the biggest barriers to therapy is cost. Unfortunately, many clients don't realize that their insurance companies often offer out-of-network benefits that cover mental health therapy.​


That's why Brighter Vision, a website-building company for therapists, decided to partner with Mentaya, a software company that allows therapists and their clients to verify clients’ out-of-network benefits and handle all claims.


Now, you can add a Mentaya widget to your Brighter Vision website and help your potential clients calculate their out-of-network benefits.


Never Enough

This week I've been reading the book Never Enough by Jennifer Breheny Wallace.


The book is an in-depth research on the effects of our achievement culture's toxicity on children's mental health. The author examines what makes children and adolescents in our most affluent communities report high rates (30%) of depression and anxiety.


I'm more than halfway done and I only received the book on Monday.


The highest of the worst


More than 49,000 people took their own lives in 2022. The year marks the highest suicide record in the US since World War II.


According to recent data from the CDC, men accounted for approximately 79% of the total number of suicides in 2022.


Therapist/Activist


Robin Atkins found herself in the difficult situation of moderating the topics in an online group for therapists.


The topic of contention was her guidelines about maintaining political neutrality in a group dedicated to the mental health profession.

As a result, more than half of the group's members left.



The Takeaway

This issue was dedicated to the topic of Marketing and Mental Health and the connection between the two disciplines.


Whether you decide to attend the conference or not, taking the time to understand what marketing message, strategy, and tactic can bring you closer to your client will help you build your caseload and grow faster.

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