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[TBB #74] Following the summer slump

summer sl

Did you miss the previous issue? Read it here.

Thank you to TBB Sponsors and Partners:

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Simple Practice is an all-in-one practice management software for running a simpler business and delivering a great client experience.

Get ready for Fall

Let me ask you a question. How many social media ads have you seen this week that promised you many, many new therapy clients?

I counted at least 7 on my feeds.

Those advertisers know that Q4 is approaching and we need to finish the year on a high note.

Luckily, with the beginning of the new school year, your summer slump is coming to an end as well.

People are starting to look for help dealing with new stresses and life situations. But it's up to you to attract the best fit for your practice.

To do that, you'll need to define for yourself these three things:

  • Your niche and ideal client.

  • Your fees.

  • Your brand message.

When you do this work, you'll not only focus on the number of new clients but also the well-being of your practice. And yours.

My article on the effect that your brand has on your practice's well-being can help you prepare yourself for this Fall.

Under pressure

This New York Times article covers the reasons for the recent change in Yale's leave of absence policy.

Following several suicide cases, activists demanded Yale reclassify mental health breaks as leaves of absence rather than withdrawals. Undergraduates can now benefit from "Time Away" resources as well as study part-time.

Is your phone tax deductible?

Speaking of resources, Heard, the accounting software for therapists just came up with the list of non-tax deductible items for your private practice.

This thorough list includes categories like transportation, entertainment, etc.

In-person or Telehealth?

A new study shows that 32% of behavioral health patients don't get the type of visit they prefer.

The rest of the respondents agreed that the clinician took their preferences into consideration.

A Man's Man

This 25-minute movie examines men's mental health in Northeast England. This industrial part of the country has the highest rate of suicides in England.

In the movie, a group of men talk about their backgrounds, struggles, and the stigma surrounding mental health.

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